At AUSM, we are proud to introduce our new line of innerwear for women, including Brassieres, Panties, Slips, Feeding Brassieres. After the resounding success of our flagship brand 'Mangai Petticoats and Nighties' which has earned the trust of over 1 million women worldwide, we embark on a new journey with AUSM, aiming to revolutionize the innerwear industry with our commitment to quality, comfort, and style.

Our Humble Beginnings

The journey of AUSM began with the visionary of Mr. Subbian, the founder of Mangai Petticoats and Nighties, who established the brand in 1983. His unwavering commitment to delivering superior quality products set Mangai Petticoats and Nighties apart from the competition. Over the years, we have remained true to our roots, and now, with AUSM, we continue to build on that foundation to cater to a broader spectrum of women's innerwear needs.

Uncompromising Quality

At AUSM, we take pride in the quality of our products. Every piece of innerwear we create undergoes rigorous testing and meticulous craftsmanship, ensuring it not only meets but exceeds industry standards. We use the finest fabrics, materials, and technologies, handpicked to provide unparalleled comfort, support, and durability. From our signature Brassieres to our Maternity Brassieres and everything in between, each product is thoughtfully designed to provide a seamless fit and enhance your confidence.

Comfort That Embraces You

AUSM's core value lies in providing comfort that embraces women at every stage of life. We understand that comfort and confidence go hand in hand, and that's why we pay utmost attention to every detail. Whether it's the gentle touch of our fabric against your skin or the perfect support for your changing body during maternity, AUSM is dedicated to making you feel at ease and empowered in all that you do.